During the signing of the Memorandum of Understanding (MoU) between the Choice International Group (CIG) and Nigerian Afrobeats star, Patrick Okorie, popularly known as Patoranking, he was officially announced as the brand ambassador for Lontor products. The event took place on Monday in Lagos.
In his address at the ceremony, Patoranking emphasized the importance of Nigerian youths safeguarding their future by abstaining from drug abuse. He urged both young individuals and aspiring artists to steer clear of drug abuse, corruption, and other societal vices that could hinder their contributions to national development.
Furthermore, Patoranking encouraged the youth to embrace the right path in life, remain focused, persevere, work diligently, and maintain a prayerful attitude in order to excel in their respective careers.
He highlighted that a significant portion of his lyrical content is dedicated to addressing societal issues such as corruption, injustice, and uplifting the younger generation.
Patoranking assured that he will continue to make strides in these areas in the years to come, with the aim of improving society.
Additionally, he expressed his enthusiasm for the collaboration with Lontor products, stating that it will introduce innovative initiatives that will engage numerous young individuals and enhance their prospects, particularly those who aspire to make a positive impact in society.
“We are going to begin a lot together and we are definitely targeting youths because we do not want our tomorrow to be endangered,” Patoranking said.
He said his emergence as Lontor brand ambassador would entail doing a lot of things targeted at youths
Patoranking expressed his willingness to collaborate with the brand that represents excellence and long-lasting products. He assured the CIG that the marketing efforts would target the younger generation in Nigeria, aiming to enhance the visibility of Lontor rechargeable products. Patoranking emphasized that the partnership with Lontor was aimed at improving the lives of Nigerians through their diverse range of products.
